Michael Yardney
Negotiate, Influence, Persuade
August 21, 2020

Life is one negotiation after another, at home, at work, with family, with customers.

Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time – whether they are buying or selling. While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively.

It’s more than just a book about negotiation. It’s about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals. Negotiate, Influence, Persuade will change how readers do business, how they interact with family and friends, and hopefully give them a greater understanding of why people behave, and are motivated to act, the way they do.

Michael Yardney, whose books have been translated into four languages, is Australia's leading expert in the psychology of success and with his team has been involved in well over $3 billion worth of successful property transactions, making him one of the country's top experts in negotiation. He is a regular commentator on television and commercial radio and has a regular column in Yahoo Finance, Your Investment Property Magazine and Smart Company. Michael's Property Update blog has been voted the worlds #1 real estate website for 2017, 2018 and 2019; and his popular podcast regularly ranks in Australia's top business podcasts. Michael has probably educated more successful property investors than anyone else in Australia and has one again been voted Australia's leading property educator and mentor.